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	<title>Twin Lights Group Blog</title>
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	<description>Cloud Computing, SaaS &#38; All Things Networking</description>
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		<title>Why Ironman Triathlon is like Running a Business</title>
		<link>http://twinlightsgroup.com/blog/?p=61</link>
		<comments>http://twinlightsgroup.com/blog/?p=61#comments</comments>
		<pubDate>Tue, 30 Aug 2011 20:24:06 +0000</pubDate>
		<dc:creator>dscott</dc:creator>
				<category><![CDATA[Comparisons]]></category>

		<guid isPermaLink="false">http://twinlightsgroup.com/blog/?p=61</guid>
		<description><![CDATA[Having done numerous Ironman events, it occurred to me that the preparation, training and racing strategies that are employed are actually very similar to those in business. For those of you that are not familiar with Ironman triathlon, it’s a one day race that consists of a 2.4 mile swim, followed by a 112 mile [...]]]></description>
			<content:encoded><![CDATA[<p>Having done numerous Ironman events, it occurred to me that the preparation, training and racing strategies that are employed are actually very similar to those in business.   For those of you that are not familiar with Ironman triathlon, it’s a one day race that consists of a 2.4 mile swim, followed by a 112 mile bike and finished with a 26.2 (marathon) run.  It’s a long day, but it can take months or years of preparation and training for this race. </p>
<p>The saying in business, “if you fail to plan, you plan to fail” is also true in Ironman triathlon.  In order to begin the process of completing this race, you have to get in, schedule or register for the event almost a year in advance, committing yourself and your resources to a course of action.  This is the start of the plan.  Everything in your plan now works backwards from this event date or goal.  Just like in business, goals have to have timelines and objectives. </p>
<p>This commitment helps focus your plans and ultimately your goals.  Similarly in business, you have to plan your business operations around a particular strategy or direction.  If you want to become a leader in a specific segment of an industry or achieve greater sales, profits or expand your customer base, you need to put a plan together to accomplish this.  To achieve the goal, you have to work backwards from the desired result and plan an approach to success. </p>
<p>Just like an athlete, you have to put in the work and practice to get better.  Training the body regularly will produce results.  Similarly in business, you need to consistently produce the effort and activities in order to reach your target.  If you follow this plan and put the work in, you’ll benefit.  You may not win the race or even realize the exact goal, but the experience of trying to get there, can sometimes be more valuable and rewarding than the goal itself.  Try thinking about how you would prepare for a race the next time you’re asked to step into a business planning or strategy session.</p>
<p><a href="http://ironman.com/faq#axzz1WW2qbRFW">Ironman Triatholon</a></p>
<p>By David Scott</p>
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		<title>Cloud-Based Technologies Positively Impact Non-Profits</title>
		<link>http://twinlightsgroup.com/blog/?p=52</link>
		<comments>http://twinlightsgroup.com/blog/?p=52#comments</comments>
		<pubDate>Tue, 26 Jul 2011 14:24:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Non-profits]]></category>

		<guid isPermaLink="false">http://twinlightsgroup.com/blog/?p=52</guid>
		<description><![CDATA[Hi everyone! Over the past few months, we at Twin Lights Group have been working on a number of cloud-based projects for various clients, including several non-profits. We have been talking about the merits of Software-as-a-Service products and other cloud-based platforms for some time now, and as it turns out, these benefits are just as [...]]]></description>
			<content:encoded><![CDATA[<p>Hi everyone! Over the past few months, we at Twin Lights Group have been working on a number of cloud-based projects for various clients, including several non-profits. We have been talking about the merits of Software-as-a-Service products and other cloud-based platforms for some time now, and as it turns out, these benefits are just as applicable for non-profits.</p>
<p>Like all organizations, non-profits are being asked to do more with less. This is compounded by the reality that non-profits typically lag behind their for-profit counterparts and their funding sources are drying up due to the weak economy.  To do more with less, has historically required capital investment in order to purchase productivity-enhancing applications and systems.</p>
<p>Enter SaaS.</p>
<p>With its user-based pricing model, new non-profits can establish operation quickly and easily without the need for capital to buy, install, and integrate the systems.  For established non-profits, they can afford to replace their legacy platforms with comparable SaaS platforms. By doing so, they eliminate expenses associated with contracts, support services and more.  </p>
<p>That is   – more for less!</p>
<p>No matter what their strategy for creating a budget, non-profits are leveraging cloud services for</p>
<p>•	Email and Calendaring<br />
•	Voice Communications with flexible routing of calls to employees and volunteers<br />
•	Constituent Relationship Management<br />
•	Non-profit financials &#038; operations<br />
•	Communications &#038; Collaboration between employees, volunteers, constituents, and partners<br />
•	Online intake of applications and requests for services and donations</p>
<p>The results for non-profits using SaaS products are positive and promising:</p>
<p>•	More funds are going to the mission of the non-profit instead of the technology<br />
•	More services are being offered<br />
•	More accuracy and efficiency means less mistakes<br />
•	Operating expense are reduced<br />
•	Less manual work so employees and volunteers are more productive</p>
<p>So whether you are big or small, have been around for decades or just starting up, cloud-based technologies can definitely have a positive impact on your organization. We hope that other non-profits will realize the value of using SaaS products and follow in the footsteps of these organizations that are already reaping the benefits. In the future, we look forward to writing more about the great results that non-profits have achieved from using ‘the cloud’!</p>
<p>By Rita Das</p>
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		<title>Decisions, decisions, decisions&#8230;</title>
		<link>http://twinlightsgroup.com/blog/?p=41</link>
		<comments>http://twinlightsgroup.com/blog/?p=41#comments</comments>
		<pubDate>Tue, 24 May 2011 19:01:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Collaboration Tools]]></category>

		<guid isPermaLink="false">http://twinlightsgroup.com/blog/?p=41</guid>
		<description><![CDATA[Hi everyone! We know this has not been updated in a while, but it’s only because we’ve been very busy! Over the past couple of months we have been implementing various collaboration tools, like Google Apps, Box.net, and NetSuite for our customers. These tools have enabled us and our clients to share online documents, spreadsheets, [...]]]></description>
			<content:encoded><![CDATA[<p>Hi everyone! We know this has not been updated in a while, but it’s only because we’ve been very busy! Over the past couple of months we have been implementing various collaboration tools, like Google Apps, Box.net, and NetSuite for our customers. These tools have enabled us and our clients to share online documents, spreadsheets, and presentations, create websites and group wikis, and do so much more. Oh and we can’t forget that they also provide us with the ancient features of custom emailing and calendar too! The best part about these tools, though, is that everything is stored in one place and accessible from anywhere. Remember work doesn’t stop just because you’re not physically in the office! Which is why these tools came in handy when one of our managing partners, Dave, went to the SuiteWorld Conference for Netsuite in San Francisco and our other managing partner, Scott, went to Florida. By having these tools, they were able to stay on top of all their work for their clients and they didn’t miss a thing. Best part, they didn’t even have to lug their laptops across the country. So far from our experiences, cloud technology has really helped our company work together with each other and with our clients even when we aren’t together!</p>
<p>As we use these collaboration tools, we have also come to the realization that it is hard to know which one is the best to use for a given situation. They all have their pros and cons and sometimes picking the most appropriate one for, let’s say, putting together a team project or for creating a wiki for your client, is not always obvious. Then there’s the fact that if you don’t have a good sound policy, you might end up having your information spread out over different tools, making it difficult to find what you are looking for. That kind of kills the whole value prop around cloud computing.</p>
<p>Through our own trials and errors, we have found that by establishing basic guidelines, it can make the decision process much easier and save time in the long run. We have been able to take what we have learned and pass it onto our clients. Every situation is different and there is no one set of policies to go by. Therefore, you will need to develop a plan to reflect your unique environment policies. So before you start building that next internal website for a client or creating that excel report that you want to share, why not step back and first come up with some simple rules so that you don’t have to worry about which tool will be most effective each time you want to collaborate. In the end, doing this will only make you and your organization more efficient.</p>
<p>Until next time…</p>
<p>By Kayleigh Murtha<br />
Cloud Marketing Specialist</p>
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		<title>Welcome to the Twin Lights Group Blog</title>
		<link>http://twinlightsgroup.com/blog/?p=1</link>
		<comments>http://twinlightsgroup.com/blog/?p=1#comments</comments>
		<pubDate>Tue, 08 Mar 2011 14:30:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Cloud and Saas Solutions]]></category>

		<guid isPermaLink="false">http://twinlightsgroup.com/wordpress/?p=1</guid>
		<description><![CDATA[Well folks&#8230;.after a very busy couple of years deploying Cloud Solutions for our clients, we&#8217;ve finally gotten around to updating our web site and we hope you like it. I don&#8217;t want to invoke the worn-out proverb about &#8220;the shoekeeper’s children going without shoes&#8221;, but that has literally been the case with Twin Lights Group. [...]]]></description>
			<content:encoded><![CDATA[<div id="_mcePaste">Well folks&#8230;.after a very busy couple of years deploying Cloud Solutions for our clients, we&#8217;ve finally gotten around to updating our web site and we hope you like it. I don&#8217;t want to invoke the worn-out proverb about &#8220;the shoekeeper’s children going without shoes&#8221;, but that has literally been the case with Twin Lights Group.</div>
<p></p>
<div id="_mcePaste">We&#8217;ve been busy deploying all types of Cloud and SaaS solutions for our clients&#8230;both profit and non-profit&#8230;to automate their workflows, improve their efficiencies, and reduce their IT cost. All the while, these solutions have been evolving and changing and our clients are becoming aware as well, in spite of some renown software vendors trying to re-label themselves as Cloud vendors&#8230;even though they&#8217;re not.   We&#8217;ve learned a lot&#8230;we&#8217;ve made some mistakes&#8230;but are for the better because of it.   The purpose of this blog will be to impart our experience with these new technologies. We will tell you what&#8217;s working. What isn&#8217;t&#8230;.hopefully we&#8217;ll have some funny and ironic stories to tell. We&#8217;ll let you know of some trends&#8230; as we figure them out&#8230;again&#8230;I don&#8217;t want to use another tired adage&#8230;something about &#8220;seeing the forest through the trees&#8221;</div>
<p></p>
<div id="_mcePaste">That said, let&#8217;s get some definitions out of the way.</div>
<p></p>
<div id="_mcePaste"><strong>Software-as-a-Service (SaaS): </strong>Software that is accessed over the Internet and runs inside a browser. Customers pay by the user and they don&#8217;t need to purchase servers or hire IT staff.  How can customers not like this?</div>
<p></p>
<div id="_mcePaste"><strong>Cloud Technologies: </strong>Provide robust computing, networking or security infrastructure over the Web&#8230;eliminating the need to manage the hardware yourself. Almost like SaaS, but without the software application.</div>
<p></p>
<div id="_mcePaste"><strong>CRM:</strong> Is an acronym for Customer Relationship Management and entails a systematic approach towards handling sales, marketing and customer support interactions.</div>
<p></p>
<div id="_mcePaste">Now some trends.</div>
<p></p>
<div id="_mcePaste">3 years ago&#8230;enterprises didn&#8217;t know what the cloud was.</div>
<div id="_mcePaste">Now they do and they are not only kicking the tires&#8230;but they are buying, especially small-to-mid size companies and non-profits. First steps are usually email and CRM.  Hosted email because of improved user collaboration and just freeing themselves from the headaches of managing their email server.  CRM because they want to increase their sales and better support their customers. And once they get these capabilities, they want to extend them to their phones, to their website and more, which is the fun part of our job.</div>
<p></p>
<div id="_mcePaste">Come back for more wisdom soon.</div>
<p></p>
<div>By Scott McKinney</div>
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